World Breast Cancer Day, a Qatar 787 draws a giant bow in the skies
Think pink the message of the Doha-based company
Qatar Airways
DOH
In the past there are those who have drawn a kangaroo (Qantas) or written 747 (ElAl), but this time the idea was not promotional but awareness-raising.
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On Saturday, October 17, a special flight took off from Doha International Airport, QR9901 with an exclusively female crew on board and only women as passengers.
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With the "pink" flight of the 787, the Qatari airline wanted to show its support for the fight against breast cancer, the strange path taken by the plane attracted the attention of many curious onlookers who followed on specialized sites such as flightradar the aircraft's route during its 65-minute flight.
The @qatarairways all-woman crew has finished drawing a ribbon in the sky.
View the playback of the flight at https://t.co/bCmrDylpCM #BreastCancerAwarenessMonth pic.twitter.com/3atmMHRXaB
- Flightradar24 (@flightradar24) October 17, 2020
This initiative is not isolated, during the month of October there have been numerous activities desired by the company led by CEO Akbar Al Baker to not turn off attention to the disease. "Qatar Airways is a strong supporter of Breast Cancer Awareness Month and all the hard work being done in research and development to fight breast cancer. Together we hope to reach as many people as possible and help save lives."
Throughout the month of October, Qatar Airways introduced an exclusive "Think Pink" experience for its sky passengers and lounge guests, offering limited-edition custom-designed amenity kits and special pink-themed menus on selected flights.