Japan Airlines: do you skip the meal on board? We'll reward you!
In a world of miles, loyalty discounts and frequent flyer points, Japan Airlines has invented a new concept of [...]
Japan Airlines
Oneworld
In a world of miles, loyalty discounts and frequent flyer points, the Japan Airlines invented a new concept of Reward for its passengers: an award for Those who choose to skip the meal on board.
In this article:
The Coronavirus pandemic has dealt a blow to the world of tourism and especially to thecommercial aviation. Thousands of aircraft forced to ground, cancelled flights, money upon money lost by the airlines.
Somehow they are all apportioned and flights have resumed operations, but the economic damage is now done and everyone is trying to patch where they can, looking for all possible ways to save and cut the costs.
Here is where Japan Airlines decided to launch a savings campaign cleverly disguised in solidarity campaign against food waste. While in the same days British Airways, One World alliance company like JAL, announced that it would restore full in-flight service in January.
Those who decide not to take advantage of the meal on-board will receive a premium "courtesy kit" depending on the class chosen for the trip.
To the customers Business will be given a kit with a toothbrush, toothpaste, mouth and eye mask, earplugs, cream and a handkerchief inside. Everything stored in two convenient beauty bag travel: one in fabric and one in faux leather. For clients Economy instead a small canvas bag with toothbrush, sleeping mask and earplugs.
Ethical choice or economic choice?
This is the question...According to Japan Airlines, it is ethically correct for the airline to know well in advance whether or not the passenger will consume the meal by plane, in fact, in this way, it will be possible to avoid I food waste. Certainly the reasoning is correct, but it is not always so easy.
Is it possible that 25 hours before the flight a passenger has no idea what his or her organization during the journey from the food point of view: if he will have time, whether it will change idea, if he gets hungry at the last... Of course, if he hasn't booked a meal on board and then gets a languishing, will be forced to take advantage of the restaurants and airport bars...Strategic choice? Who knows...
Let's put it this way, our planet needs us, Japan Airlines wants to help him and asks us to let him know in advance whether we will eat on board or not, because they don't want excess food to be wasted, a compromise acceptable.
Currently, the new measure is in the process of testing On overnight Bangkok-Tokyo flights. I wonder if they will implement this "ethical choice" on all flights as well!
I personally don't see the savings for the airline. I don't see it in terms of cost, much less do I see it in terms of the environment. I find that, especially in premium classes, service is a fundamental part of the travel experience, as is the seat and all the ancillary services. I recently took an overnight intercontinental flight and appreciated British Airways' choice to offer a "hearty" breakfast instead of a late dinner. And then the kit that is offered is already given to all passengers in Biz and Eco+, so if you really need an incentive I expect at least a bonus in miles.
