British Airways gives away 50% of points to those who buy AVIOS
Airlines think not only about protecting their frequent flyers, but also about spending points by booking [...]

Airlines don't just think about protect their frequent flyers, but also to spend the points by booking award tickets and to Selling points at discounted prices.
In this article:
The latest promotion in chronological order is that of the British carrier, which launchedthe ability to get up to 50% of Avios free In case of point purchase by August 30.
Analyzing the latest such offers, the BA proposal is in line with others made in the recent past. Hardly a bonus is offered that exceeds 50% of points, but when you take into account that the British carrier has more than doubled the award seats available on all its flights, this could be a great deal to save hundreds, if not thousands, on your next trip.
We have already explained When it makes sense to buy points and when it doesn't, in this case what needs to be evaluated is the cost of the "real" ticket and the possible cost of the ticket paid through points. Points that if bought have a cost and therefore it is necessary to have an advantage between the two different transactions.
Above for example the article where we explained how to buy enough points, spending 1,300 euros to book a ticket that would otherwise cost more than 13 thousand euros.
Same argument should be made at this moment in history: if you want to fly to Dubai at Christmas, you can consider paying cash for the ticket Or use Avios points that you can transfer from your Membership Rewards account in less than 1 day, or still buy taking advantage of this Promotion giving away 50% of the points purchased Up to a maximum of 200k points each year.