LAST DAYS to get free elite status in Volare, the ITA Airways loyalty program
Making a name for itself with little expense and a lot of return, this was the fully successful strategy of ITA Airways. The offer of [...]
ITA Airways
Star Alliance
SkyTeam
Oneworld
Making a name for itself with little expense and a lot of return, this has been the fully successful strategy of ITA Airways. The offer of status match launched on Oct. 15, the day of the new flag carrier's debut in the skies, has indeed struck a chord.
In this article:
The combined provisions of theentry into the Skyteam alliance, combined with the fact that to obtain the status there was no provision for any kind of challenge, had people all over the world talking about this opportunity.
Why this offer was liked from Japan to the U.S.
All the industry blogs have talked about ITA's initiative, but the turning point came a few days later when the announcement came that the new company would join the Skyteam alliance.
If before the status match offer was unattractive to an American or Thai, with joining Skyteam everything changed, why? ITA status will be recognized by all carriers in the same alliance and especially in every corner of the world, even where you will never see the blue livery of the new carrier.
This surely convinced tens of thousands, if not hundreds of thousands of users, to sign up for the Volare program and apply to ITA.
Why ITA won with this promo
There are many reasons for this. First among them immediately gained free visibility all over the world, all the industry sites and more have been talking about the new carrier and the possibility of status match and its will surely still be talking as we approach the Nov. 30 deadline.
Second reason: ITA has lost the 6 million members of the Millemiglia program, but took home a lot of new members and especially their data, not only biographical ones but also those on the companies they use, so an indication of which markets and which carriers they use most often.
Third, this campaign will cost ITA little or nothing, the program Flying will come to life no earlier than next year and in any case there will be very few intercontinental routes, and even fewer Volare program points will be on the market to buy award tickets. So the most that will happen is that, taking advantage of ITA status, a Japanese traveler will Will be able to fly with Delta by taking advantage of SkyTeam status and accumulating any Flying points, benefiting precisely ITA.
What is status match
It is a Practice that loyalty programs put in place to "steal" customers to competitors. In the past 18 months we have seen so many proposals from airlines, such as that of Virgin Atlantic aimed at "enticing" British Airways' loyal customers. Hotel chains such as Marriott and the Bonvoy program. Up to the companies of cruise as MSC.
How the status match works ITA Airways
Almost all such offers present a challenge to be accomplished, in this case ITA does not require anything from participants, by doing so it is in fact certain that status will be granted to all applicants who qualify and who Apply for status by November 30.
How to apply for MS:
- You must first be enrolled in the program Flying
- Send an email to [email protected] With the following information:
a. Email subject: "sourcing program" - "sourcing status"
b. Email text: First name; Last name; "home program"; "home status"
c. Attach a legible copy of your valid frequent flyer program card (digital or physical) and a copy of your ID card
The request for matching membership status will be reviewed and an email will be sent if the status has been recognized by 12/31/2021.
The initiative is aimed at members who belong to the premium tier Of frequent flyer programs of the following companies:
- Aeroflot - Aeroflot Bonus
- Aerolíneas Argentinas - Aerolíneas Plus
- Air Europa - Suma
- Alitalia - Millemiglia
- Air France/KLM - Flying Blue
- American Airlines - AAdvantage
- ANA - Mileage club
- British Airways - Executive Club
- Czech Airlines - OK Plus
- Delta Airlines - SkyMiles
- Emirates - Skywards
- Iberia - Iberia Plus
- Korean Air - SKYPASS Club
- Lufthansa - Miles & More
- Middle East Airlines - Cedar Miles
- Qatar Airways - Privilege Club
- Royal Jordanian - Royal Club
- Saudia - Alfursan
- Singapore Airlines - KrisFlyer
- Swiss Air - Miles & More
- TAP - Miles & Go
- Tarom - Sky Team
- Turkish Airlines - Miles & Smile
- United Airlines - Mileage plus
The new status will be recognized in ITA systems as soon as the matching process is completed, and members will receive an e-mail service notice confirming this recognition by Dec. 31 and will be valid for one year from the date of activation.
