Book the cook, Singapore Airlines' exclusive service
On the plane as in the restaurant, before takeoff choose from the menu what to eat on board, Singapore Airlines' exclusive service for premium passengers
Singapore Airlines
Star Alliance
Airlines try to win over premium passengers in every way. Certainly the cabin and the seat play a key role, but in an environment of very strong competition it is the extras that make the real difference.
In this article:
Some people offer the shower in the skies as Emirates, Those who bet everything on the exclusivity of the first class like Air France. Who Gives the opportunity to taste the most exclusive bottles on board and those who propose increasingly sought-after menus.
Among them Singapore Airlines which is distinguished by its "book the cook" service, which is a true a la carte menu that allows first and business class passengers to choose from a range of dishes what to eat during the flight.
What is book the cook by Singapore Airlines
This service is exclusive to those traveling in the Higher classes on board Singapore Airlines planes. Each leg has a set of dedicated dishes that are constantly changing.
There is a section on the company's website dedicated to the service, the routes where it is available and some examples of dishes proposed.
Obviously the flights that have the most choice of dishes are those departing from Singapore, in fact for those taking off from Changi the entire menu is available with offerings from all the cuisines on offer.
Not to mention that special dishes and all the vegetarian and vegan options are studied every month. The dishes offered range from lobster to hamburgers, from noodles to sushi.
More restricted is the choice of dishes if you are departing from a different airport than Singapore instead, but in this case the dishes reflect the cuisine of the nation from which you are taking off.
For example, options departing from Italy offer dishes such as: tortellini with truffles, pasta with porcini mushroom sauce, and grilled sea bass.
Of course, one can still pre-select a main course from the on-board menu or simply order on board, as is the case with many other carriers. Singapore's offering is additive; if you see something that catches your eye, you can go for BTC products.
To summarize, here are the key points of the service:
- It is possible to choose your menu from 4 months before the flight until 24h before takeoff. My advice is to do this at least 48h before
- A flight to Italy will include two services, depending on the flight schedule.
- It is available to premium economy, business and first passengers
How to book your choice
- Go to the Manage Booking page on the Singapore Airlines website.
- Enter your reservation reference number and your last name.
- Select your flight.
- Order your meal from the options presented.
- Receive a confirmation e-mail.
In conclusion
The last time I flew SQ I tried their angus burger and I was really amazed, I could have chosen lobster or more refined dishes, but in the end I wanted something different and I must say it was a good choice. Now I am almost ready to book my menu for the first-class trip from Frankfurt to New York, aboard the incredible suite on the A380.
