Special livery for ITA Airways' fourth Airbus A350
The new ITA Airways "Born To Be Sustainable" Airbus A350-900 is on its way from Shannon Airport in Ireland. Witnessing the commitment [...]
ITA Airways
SkyTeam
The new ITA Airways Airbus A350-900 is arriving from Shannon Airport, Ireland "Born To Be Sustainable". A testimonial to the flag carrier's commitment to sustainability, this next-generation aircraft is part of the progressive fleet renewal and increase that will lead ITA Airways to become - over the 2021-25 Plan period - Europe's greenest air carrier.
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After "Born in 2021" the livery of the first plane to take off on an ITA Airways flight last October 15, then comes the second special livery, this time to emphasize the green features of the new Italian flag carrier's fleet.
With the A350 Born To Be Sustainable, ITA Airways tells the 5 Sustainability Guidelines the basis of the company's ESG (Environmental, Social and Governance) strategy.
The large inscription Born To Be Sustainable on the fuselage illustrates this foundational commitment, which ITA Airways pursues in line with the Sustainable Development Goals (SDGs) of the United Nations, combining environmental and social sustainability with business growth and financial strength. ITA Airways has developed and integrated, for its new sustainability testimonial, a series of extraordinary initiatives to the usual operational procedures, in coordination with all departments involved. With a view to efficiency and reduction of environmental impact, these activities will cover the streamlining of flight and ground operations, with emphasis on fuel consumption, investment in sustainable SAF fuel, use of materials in-flight service sustainable, a passenger experience dedicated with digital newsstand service, and later the possibility for travelers to join carbon offset programs.2 produced by one's journey.
The Born To Be Sustainable with his "talking" livery - like that of the A320 "Born In 2021" on the inaugural flight on October 15, 2021-will operate between Rome and Los Angeles, New York, Buenos Aires. It will fly representing the company's primary goal of reducing CO2. In fact, the A350-900 is one of Airbus' flagships. Compared with previous generations, the weight of the structure has decreased by 70% due to the widespread use of composite materials, titanium and aluminum alloys, and fuel consumption is 25% lower. Significant aspects also include the "cabin altitude" (the air pressure breathed by passengers), which corresponds to an altitude of about 1,800 meters, compared to 2,400-2,500 meters for rivals, which reduces fatigue and possible physical consequences of sitting for many hours.
Which one do you prefer ?
ITA Airways, with the Born To Be Sustainable, already from mid-June will have 4 of the 8 A350s ordered from Airbus operational for intercontinental routes.
