AirBaltic introduces business light, but we didn't feel the need for it
Latvian airline AirBaltic, which flies from Riga and other hubs in the Baltic to Europe, the Emirates and Africa, has announced [...]
AirBaltic Latvian company flying from Riga and from other hubs in the Baltic to Europe, the Emirates and Africa announced the introduction of a new tariff: the business light. This new class joins Green, Green+, Classic and Business.
In this article:
"As an innovative airline, we always strive to revise our products to meet the changing needs of our customers. The newly introduced ticket type provides the passenger with all the services traditionally associated with business class and will increase our competitiveness in the European aviation market. We expect it will also be popular among leisure travelers."
This is the statement of Martin Gauss, CEO of airBaltic and probably the only CEO of an airline qualified to fly all the aircraft in its fleet, namely the A220s.
The new business light
If airlines offering the light fare for business passengers have cut into the benefits, such as lounge access or choice of seat, in this case airBaltic cuts only the flexibility of the ticket and the amount of points you accumulate in the loyalty program.
Thus, the service both ashore and on board remains unchanged: lounge access, extra baggage, early check-in, seasonal three-course meal, as well as a wide selection of beverages.
I have flown many times aboard airBaltic and I find it to be a super efficient airline with the best fleet in the world for the routes it operates. Plus the 2-3 configuration of the A220s is perfect for short/medium haul routes. I also didn't miss this fare because for the routes it operates, except perhaps Riga/Dubai, are not so long as to require business class, considering also that seat and row spacing are identical throughout the plane.
I just hope it is not a way to mask the rising prices of traditional business, as was the case last year with the new green tariffs.
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