Summer 2022: after two lost seasons, Italians' appetite for travel makes an overwhelming comeback
According to a survey conducted by SWG on behalf of Norwegian Cruise Line, two out of three Italians are looking for [...]
According to a survey conducted by SWG on behalf of Norwegian Cruise Line, Two out of three Italians are looking for new travel horizons, and they think of the 2022 vacation focusing on carefree (68%), comfort and safety (both at 58%).
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Protagonist of Italians' summer vacation, again this year, will be mainly the sea (chosen by 67% of vacationers), which holds the top spot on the podium, followed by mountains and art cities in second and third place. The vacation experience will be based, for Italians, on the search for relaxation (56%), but also for art and culture (35%), contact with nature (31%) and freedom (31%). A result in line with an earlier Costa Cruises survey.
If the sea represents a particularly popular element of Italians' summer vacation, the possibility of live it fully through a cruise proves as attractive as ever even to those who have never taken one. Comfort in the cabin (60%), quality and variety of dining (48%), and the freedom to enjoy the services at any time (48%) are the key factors according to Italians for a quality and freedom-filled sea vacation experience.
Not surprisingly, among the elements given the most importance in the choice are the ability to have wide open spaces on the ship (68% rated between 8 and 10 in importance), followed by the freedom to customize shore excursions (65%), the quality of activities on board (58%), and the freedom to be able to eat without the typical time restrictions and/or dress code (53%). Regarding the characteristics of the ship itself, it is considered important that it is new and high tech (52%), luxurious (38%), and made in Italy (38%).
"Cruising is a great opportunity to see the world and experience new places, activities and different cultures by packing your bags just once," said Kevin Bubolz, NCL's Managing Director Continental Europe. "Our new state-of-the-art ships, Norwegian Prima and Norwegian Viva, fulfill the desires of Italians on vacation. With more space for each guest, elevated service and a wide range of state-of-the-art activities, guests will have more choices than ever before to best create their individual vacation."
NCL was the first company to devise and implement the the concept of Freestyle Cruising, which is the freedom to live your own cruising experience without schedules and dress code on all ships in the fleet, a feature that seems in line with the desire for freedom on vacation expressed by 31% respondents.
The first two ships of its newest First Class, Norwegian Prima and Norwegian Viva, offer guests premium cruise experiences. When she sets sail in a few days, Norwegian Prima will offer. numerous experiences that represent firsts in the industry and for the brand, including The world's first venue to transform from a three-story theater into a Las Vegas-style nightclub, free-fall slides and the company's first Indulge food hall.
Norwegian Viva will begin sailing extraordinary Mediterranean itineraries in June 2023, before heading to the Southern Caribbean for the 2023-2024 winter season.
