KLM gives away two tickets to New York in the new premium comfort class: details of the ScattaeVola contest
The first planes with the Dutch carrier's new premium economy cabin, which KLM has renamed premium comfort, have [...]
The first planes with the new cabin premium economy of the Dutch carrier, which KLM has renamed premium comfort, have begun flying between Amsterdam and New York. In the coming months, the new cabin, along with the redesigned business class, will be on more planes and routes.
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To raise awareness of this new way of traveling, the company that recently celebrated 103 years in business launched a collaboration with Chateau D'Ax and kicked off a photo contest raffling off a trip for two to New York City in the new cabin.
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The collaboration
The new initiative was previewed at Ttg in Rimini, which opens today, Oct. 12. "After our four years of passionate collaboration with Armata di Mare, we are pleased to announce at Ttg a new project with the Italian brand Chateau d'Ax," says Wouter Gregorowitch, commercial director Air France-Klm East Mediterranean - The idea stems from our need to introduce Italian customers to KLM's new Premium Comfort class, which offers a new standard of service, more space and privacy and will be available on intercontinental you starting this fall."
"Comfort and sustainability are the result of our company's continuous research," comments Alexander Columbus, general manager of Chateau d'Ax-and the possibility of being able to share them with a major airline like KLM, has created a unique and winning match: together we welcome our customers in seats that make them dream, taking them even to faraway lands."
The competition
As for the promotional initiative, customers are invited to go to Chateau d'Ax stores in Italy and San Marino, take a photo with the "KubAx" armchair, and then enter the contest. The photos Will need to be uploaded to the "ScattaeVola" site. October 15 to December 31, 2022 to enter the drawing for Chateau d'Ax and Klm prizes. Participation is free of charge and will also give a chance to win a Klm trip for two to New York, flying in the new Premium Comfort class, as the first prize in the contest as well as a Smart sofa and other Chateau d'Ax prizes.
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