SAS revolution CEO writes to Eurobonus loyalty program members
Anko van der Werff, president and CEO of SAS wrote an email to all loyalty program members [...]
Anko van der Werff, president and CEO of SAS wrote an email to all members of the Eurobonus loyalty program to explain the next steps in connection with the entry of new shareholders into the share capital. With an investment of more than $1.1 billion, the new shareholding structure will feature Castlelake, L.P., Air France-KLM, and Lind Invest along with the Danish state.
Farewell Star Alliance
In this article:
"The investment will provide us with the financial resources to be an even stronger airline for our customers and communities throughout Scandinavia and other markets. - so the company's number one - In connection with this scenario, we intend to join the SkyTeam airline alliance. Although we are proud to have been founding members of Star Alliance, we are confident that joining SkyTeam will further strengthen our offering to customers."
Nothing changes at the moment
""It is important to emphasize that nothing is changing for now. We still need to get regulatory approvals and meet certain conditions to complete the entry of new members and change alliance."
If you are enrolled in Eurobonus:
- You can continue to book flights as usual
- Until the transaction is completed, the airline will be part of Star Alliance
- You will continue to enjoy the usual benefits on board partner carriers, accumulate and redeem points on Star Alliance partners, just as you do today
- Award reservations with partners remain valid
- As a EuroBonus member, you can continue to earn and redeem points on SAS and non-airline partners
- Your status and benefits as a EuroBonus member when flying with SAS will not be affected