Aer Lingus also standardizes expiration of frequent flyer cards
I am always fascinated by communication strategies especially when you have to sugarcoat it for the consumer, companies always find a [...]
Aer Lingus
Oneworld
I am always fascinated by communication strategies especially when you have to sugarcoat it for the consumer, companies always find a positive key when it is simply a worsening of conditions.
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This is also the case with the love that Aer Lingus writes to all members of its AerClub frequent flyer program. The email is sent to communicate the change in the rules of the expiration of the qualifying points accumulation period, as done by British Airways the Irish IAG group carrier also says goodbye to the personal anniversary and changes, for everyone, the expiration of the card.
No grace period, but ex officio renewal to those with status
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Until now AerLingus like BA's executive club had an ad personam qualification period tied to the date the user signed up. While Lufthansa or ITA have, for all time, had the expiration tied to the calendar year or Air France KLM 12 months from the date you get the level, Irish frequent flyer customers were used to having their own anniversary.
Starting April 1, 2024, the new qualification period will come into effect. The new status year will run from April 1 to March 31 each year for everyone.
Unlike by British Airways, there is no grace period. Unique parachute is offered to those who already hold AerClub Silver, Platinum or Concierge status. Basically everyone will have their membership renewed ex officio until March 31, 2025. Or, if the expiration date of your Elite status is after March 31, it will extend the status an additional year until March 31, 2026.
In practice, the only ones left holding the bag will be the new users, those who had decided to aim for this card and who see the guillotine of March 31, 24; those who do not cross the finish line by that date will lose all qualifying points and will have to start from scratch.