ITA Airways' loyalty program, Volare, celebrates two million members
It was March 1, 2022 when "Volare," ITA Airways' loyalty program, was launched: today, just over [...]
ITA Airways
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It was March 1, 2022 when "Flying", the loyalty program of ITA Airways: Today, a little more than two years later, the Italian flag carrier is celebrating the two million members.
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Since its inception, Volare has seen a not inconsiderable growth in numbers even outside our country. The 36% of those enrolled in the program, in fact, reside abroad: there is a significant presence especially in the United States (with approximately 185,000 members), but also in Brazil (100,000 members), France (over 37,000) and Argentina (about 35,000 members).
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Over the past two years, there have been many achievements and just as many new ones; the program, then, has also grown in terms of partnerships and To date, there are more than 26 business partners of different sectors, including finance, mobility, hôtellerie.
"To have reached 2 million members after two years of operation marks another important turning point for Volare - says Emiliana Limosani, CEO Volare and Chief Commercial Officer ITA Airways - We have witnessed rapid growth already in the first four months of 2024, which recorded over 20% more subscribers than in the same months of the previous year. The fast evolution of the customer base testifies to appreciation of the program by both our business and leisure customers and confirms the initial decision to create an innovative and distinctive program from scratch."
As mentioned, there have been many changes in the past two years. Just to name a few, in April 2023 ITA and American Express entered into an agreement that allows the transfer of Membership Rewards points to the Volare loyalty program; a few months later, in July, ITA Airways co-branded American Express cards were launched which allow Volare members to earn points and take advantage of associated benefits.
The latest development, however, is. the ADVENTURE subprogram, which allows young customers (ages 2 to 16) to enroll in Volare.