Lufthansa launches free status match and fast track until 2026
SAS's farewell to Star Alliance to switch to Skyteam is an "appetizer" of what will happen when Volare makes [...]
Swiss
Scandinavian Airlines (SAS)
Lufthansa
Star Alliance
The farewell of SAS to Star Alliance to move to Skyteam is an "appetizer" of what will happen when Volare takes the reverse route (assuming the Marriage with Lufthansa goes through). After the status match launched by Finnair Now comes that of Miles & More, which is the loyalty program of the entire Lufthansa group.
Star Alliance vs.
In this article:
What is happening is not a common practice in the world of alliances. Generally in fact the Status Match campaigns do not "attack" partner programs, but in this case as of September 1, SAS will switch to Skyteam and so Lufthansa wants to try to Keeping all frequent flyers in Star Alliance orbit in the program. Eurobonus Before they fall in love with Skyteam.
When a company changes alliances for passengers, habits change completely: you will switch to different stopovers, you will change point accumulation rules, and most importantly you will fly different carriers than before. What LH wants to do with this status match campaign is to convince the FF members of Scandinavian Airlines to stay in the comfort zone and to remain loyal to SA.
Lufthansa's status match for SAS frequent flyers.
Eurobonus members must. Submit application by September 30, if the challenge is recognized you will get the equivalent card in the program Miles&More until February 28, 2025, with the possibility of an easy extension until February 2026.
Unlike the latest active campaigns on Status Match, which are paid campaigns such as that of Royal Jordanian e Air France KLM, This time is totally free.
The parity of the offered level follows the following table:
- EuroBonus Silver Gets Frequent Traveller
- EuroBonus Gold gets Senator
- EuroBonus Diamond and Pandion gets Senator
Fast track to renew membership until February 2026
As mentioned status match is automatic for Everyone who requests it by the end of September and with membership valid until the end of February 2025, There is then a fast track that allows with very little effort to renew membership until February 28, 2026.
- Frequent Traveller Challenge: complete 2 flight segments with Lufthansa Group airlines or Miles & More co-issuing airline partners by 11/30/2024 to extend status to 02/2026.
- Senator Challenge: complete 6 flight segments with Lufthansa Group airlines or Miles & More co-issuing airline partners by 11/30/2024 to extend the status to 02/2026.
Eligible flight segments must be operated by Air Dolomiti, Austrian Airlines, Brussels Airlines, Croatia Airlines, Discover Airlines, Eurowings, LOT Polish Airlines, Lufthansa, Lufthansa City, Luxair or SWISS.
In conclusion
It is normal for these commercial actions to be made to Trying to keep the precious passengers that would otherwise end up enriching the competition. First Finnair and now the Lufthansa group, but I wouldn't be surprised to see other companies jump in to chase SAS passengers as well.
