Korean and Asiana merger comes to a head: Asiana brand set to disappear
If the soap opera between ITA and Lufthansa surprised anyone by the biblical timing, it is by no means an oddity suffice [...]
Korean Air
Asiana Airlines
Star Alliance
SkyTeam
ICN
South Korea
If the soap opera between ITA and Lufthansa surprised anyone by the biblical timing, it is by no means an oddity suffice it to say that the takeover, viz. the purchase, of Asiana by Korean has been sub iudice since 2020.
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Of course the world Was in the midst of the pandemic when the operation was launched, but four years later the final green light is still missing. Europe only gave its okay this spring., forcing Korean to adopt a strategy very similar to the one imposed on Lufthansa and that saw low-cost Tway land in Rome and beyond. As well as slot divestment and other cargo-related measures.
Of the 14 global antitrust agencies that were to approve the merger, only the one from the United States is missing plus and as a Korea Air spokesperson told the JoongAng website it would appear that the final signing is close.
Once the operation gets the final go-ahead. Will begin the part of the merger of the two carriers, the inevitable fleet reduction (the first to be grounded will be 747s and A380s), the merger of loyalty programs, and Asiana's exit from Star Alliance.
This is also one of the reasons why I didn't pass up the chance to fly on Asiana's A380 on the occasion of two special flights that the Korean giant will make on the Barcelona airport in September.
