For the first time, the Status Match is launched by an alliance and not a company
SAS's exit from Star Alliance was bound to make noise and set off a minor earthquake in the world of [...]
Scandinavian Airlines (SAS)
Star Alliance
SAS's exit from Star Alliance was bound to make noise and triggering a small earthquake in the world of frequent flyer programs.
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In recent years we have seen few companies come out of an alliance, e.g. China Southern came out of Skyteam, but otherwise to "jump" were only comprimarios, never one of the founders and pillars like Scandinavian Airlines.
In recent months we have seen several Status Match campaigns, i.e., those commercial initiatives by which loyalty programs try to steal customers, nothing illegal is competition. On SAS's FFs they all jumped on it.
Lufthansa who didn't want to lose passengers On the northern European route, Finnair hoping to convince the orphans. of Star Alliance to try out oneWorld and Even Norwegian tried to entice Eurobonus users. For its part SAS has not stood by and watched and threw a hook to the passengers of its former alliance to ferry them to Skyteam. We had never seen an action like that launched by Star Alliance, though.
The first statusmatch of an Alliance
Star Alliance, which despite the exit of SAS remains the largest global airline alliance in the world, launched a status match for SAS EuroBonus members.
If you complete the challenge, SAS EuroBonus members can continue to enjoy the connectivity, benefits and perks that come with Star Alliance Silver and Gold status.
"When it comes to frequent flyer programs, customers in Northern Europe want the value that only Star Alliance can offer. They want to continue to experience seamless travel and superior status benefits with Star Alliance member airlines," said Renato Ramos, Vice President Corporate Strategy "Member airlines with a significant presence in Scandinavia are offering a lucrative status match opportunity. We anticipate it will be well received by our valued customers in the Nordic countries."
The Star Alliance Challenge
Until November 30, 2024, eligible members of SAS EuroBonus can. request Status Match to these Star Alliance airlines
- Air Canada
- Air China
- Air India
- Austrian
- Brussels Airlines
- Ethiopian Airlines
- Lufthansa Group Airlines
- South African Airways
- SWISS
- TAP Air Portugal
- Thai Airways
- Turkish Airlines
- United Airlines
In practice If you have Eurobonus status, level obtained by flying, no thanks to the recent status match launched by the Scandinavian carrier, you will be able to choose one of these vectors and complete the specific challenge. In fact, each company has a different proposal, an ad hoc challenge, and a different duration of the level; in general, however, all carriers offer the possibility of obtaining status until the end of 2025, beginning of 2026.
To learn the details of each challenge and find your favorite program FAQ can be consulted.
Star Alliance in Brief
Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and impeccable service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on improving the customer experience throughout the entire alliance journey.
The member airlines are: Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Air Portugal, THAI, Turkish Airlines, and United.
