Moxy brand turns 10: coming up with two openings in Italy and nearly 20 in Europe
I am closer to 50 than 30 and yet I am a huge fan of the Moxy hotels, the [...]
Marriott
I'm closer to 50 than 30 and yet I'm a huge fan of the Moxy hotel, the chain designed to capture millennials on the go. Right now, in the world there are 125 Moxy and I think I have visited at least 1/4 of them.
In this article:
The first was the one at Linate, the last one in Seoul. The most beautiful are definitely two in New York City the one in Williamsburg which is also different from all the others and the one at Downtown Manhattan, but also to Tokyo and the brand new in Bangkok Are definitely beautiful.
Designed specifically for modern travelers, Moxy Hotels also introduced the Moxy Guestbook , becoming one of the first brands to leverage user-generated content in an interactive digital platform in every facility in the world.
Ten years since the first opening
The first hotel to open its doors was actually in Milan, the Moxy Malpensa in front of T2 was the prototype of this collaboration between Marriott and Ikea.
Minimal rooms, industrial design, common spaces characterized by the presence of a bar counter that transforms into a reception desk and restaurant as needed. To celebrate this important anniversary, the brand announced that it is about to reach the 100-hotel mark in Europe by the end of 2025, with the planned addition of 17 hotels, including new openings in previously unseen markets such as Spain, Turkey and Luxembourg.
Here are the upcoming Moxy openings in Italy and Europe
Moxy Hotels plans to add 17 properties to its European portfolio by the end of 2025, Pompeii will come to Italy, the first hote with a view of the archaeological area and in Verona.
The next opening is scheduled in a few days when the Moxy Barcelona the first in Spain . It is located in the Sants neighborhood, a stone's throw from the high-speed train station, the city's historic center and the FC Barcelona stadium. When it opens, Moxy Barcelona will feature 414 rooms, classic common areas and a rooftop pool that offers a relaxation area with cabanas, a bar, pop-up food stalls, and views of the city.
First opening also in Turkey with the opening of Moxy Istanbul Beyoğlu by the end of the year, followed by the opening of Moxy Izmir. Moxy Istanbul Beyoglu will open after a complete renovation of the historic Afrikahan building built in 1905. It will have 168 rooms in the heart of Istanbul, within walking distance of Taksim Square, one of the area's most popular tourist destinations.
The Moxy Luxembourg Airport, recently opened , marked Marriott's debut in Luxembourg. Featuring 130 stylish and comfortable rooms, the hotel is located within the Skypark Business Center at the airport and is directly connected to the terminal via an internal walkway.
Marriott also plans to expand its presence in France, Portugal, Ireland, Belgium, Poland, Serbia and Germany by the end of 2025. Openings to note are:
- France, Moxy Annecy expected by the end of the year, followed by Moxy Nice.
- In Germany Moxy Kupferzell, Hohenlohe.
- Moxy plans to open its fifth hotel in Poland with Moxy Warsaw City.
- Moxy Dublin Docklands e Moxy Cork Ireland.
- Moxy is set to open its third hotel in Portugal: Moxy Alfragide Lisbon.
- Moxy Brussels Airport e Moxy Antwerp They will strengthen its presence in Belgium.
- The second hotel in Serbia with the opening of the Moxy Belgrade Skadarlija Downtown.
- Switzerland, scheduled to open Moxy Zurich, Letzigrund.
The statements
"We celebrate Moxy Hotels' 10th anniversary proud of how the brand's bold vision has found an extraordinary response from travelers across Europe" says Jerome Briet, chief development officer, Europe, Middle East & Africa, Marriott International. "We are pleased to note a strong demand for hospitality experiences in the region that are stylish but at reasonable rates. Our ambitious expansion plans for Moxy are not capillary in a geographical sense but more in search of destinations that well understand the brand's typical playful spirit".
Sandra Schulze-Potgieter, Vice President, Premium & Select Brands, Europe, Middle East and Africa, Marriott International adds, "Moxy's expansion across Europe reflects the aspirations and expectations of the next generation of travelers. Our openings will stay true to the brand's origins and focus on a local design narrative in each common space, ensuring that each hotel feels rooted in the local culture".
