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Swiss is (finally) putting caviar on the First Class menu, but only for two weeks

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Swiss (finally) puts caviar on First Class menu, but only for two weeks

When people talk about First Class, they immediately think of impeccable service and a top-notch dining experience. [...]

Swiss is (finally) putting caviar on the First Class menu, but only for two weeks
by theflyer
February 22, 2025
  • Swiss
  • Star Alliance
  • ZRH
  • GVA

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When people talk about First Class, they immediately think of impeccable service and a top-notch dining experience. SWISS, Switzerland's national airline, undoubtedly offers fine service to its First Class passengers, but with a special feature that sets it apart from other high-end airlines: caviar is not a standard option on the menu.

In this article:

    When I flew aboard the A340 from Zurich to India in May 2024, I had been really amazed by the lack of caviar in the rich menu on board. A really strange lack when you consider that Instead, Lufthansa offers this product to all its F passengers. A "sore" note when you consider that. there are carriers that also offer it in business class.

    A Luxury Restaurant in the Clouds

    swiss first class service
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    Flying first class aboard SWISS means to have an experience similar to that of a gourmet restaurant. Passengers can choose from a selection of appetizers, main dishes and desserts, accompanied by an extensive list of fine wines, champagne and freshly brewed coffee. All with a tailor-made service, which allows passengers to book meals up to 24 hours before departure or choose directly on board.

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    Caviar service aboard Oman Air's "former" first class

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    Unlike other luxury airlines such as Emirates, Lufthansa or Singapore Airlines, which include caviar as a regular item on the First Class menu, SWISS offers it only on special occasions.

    Caviar for Swiss First Class passengers: limited edition

    Every three months, SWISS revamps its First Class menus with signature dishes from award-winning Swiss chefs whose talents are recognized with Michelin stars and Gault Millau points. This concept, called "SWISS Taste of Switzerland," enhances the country's culinary diversity and offers a gastronomic experience of the highest standard.

    So here, from February 19 to March 4, First Class passengers on long-haul flights from Zurich and Geneva will be able to taste three fine varieties of caviar:

    • Osietra Carat of Oona, Switzerland: Russian sturgeon caviar, locally produced in the warm waters of Tropenhaus Frutigen, with traditional maturation and guaranteed freshness.
    • Prunier Osciètre Classic by Balik and Caviar House & Prunier, France: Coarse-grained caviar with an aromatic character reminiscent of roasted nuts and hazelnuts.
    • Kaviari Oscietra Prestige from Sense of Delight, China: Caviar with amber and golden grains, delicate flavor with marine and nutty notes.

    Why SWISS Doesn't Always Need Caviar?

    SWISS's decision not to regularly offer caviar in First Class could be related to several factors, including brand positioning and a strategy focused on high-quality cuisine but with a distinctive Swiss flair. Rather, the "SWISS Taste of Switzerland" concept aims to enhance local ingredients and Swiss culinary tradition rather than adhere to the global standards of other luxury airlines.

    review_firstclass_lufthansa_a3800741
    review_firstclass_lufthansa_a3800740 review_firstclass_lufthansa_a3800704

    Choice diametrically opposed to what he proposes Emirates instead offering caviar in an "all you can eat" mode., but also of Swiss's big sister, namely Lufthansa, where Even at breakfast I was offered as a garnish Over my scrambled eggs.

    Conclusion

    If you travel in SWISS First, it guarantees the highest level of service with fine dining and fine wines, it is important to know that caviar is not part of the standard menu. Fans of this delicacy should take advantage of the rare seasonal promotions in which it is served. A strategic choice that differentiates SWISS from other luxury airlines and reinforces its identity in the premium aviation scene.

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