ITA Airways returns to fly Alitalia: here's the first (and so far only) A350 'inspired by Alitalia'
ITA Airways has branded its first (for now) A350-900, placed in the Fiumicino hangar, with an "Alitalia-inspired" sticker. [...]
ITA Airways
Alitalia
ITA Airways branded his first (for now) A350-900, placed in the Fiumicino hangar, with a sticker "inspired by Alitalia". As the owner of the trademark Alitalia, purchased For 90 million in 2021, ITA has begun a marketing campaign to make the iconic Italian brand fly again.
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The news already appeared on some sites in the day yesterday, but today Has been confirmed by ITA president Sandro Pappalardo, at the company's press conference held inside its booth set up at BIT, the Milan International Tourism Exchange.
"We are certain of the value and importance of reviving the Alitalia brand, a real symbol that has allowed the country to become known in the world. We do not yet know how the marketing campaign will develop, the ideas at the moment are not clear, in the coming months there will certainly be news," Pappalardo says.
He continues: "Abroad, in the eyes of the world, Alitalia had great weight, it expressed and exported Italian-ness in the different countries it came to, so we believe it is important to continue in this direction."
The return of the Alitalia brand was already in the air by September 2024 by former president Antonino Turicchi, then reiterated by Joerg Eberhart, ITA's new Ad, during a press conference held in Rome. last week, in which he officiated the marriage with Lufthansa.
To date, therefore, the first concrete step toward this announced marketing campaign seems to be the A350 'inspired by Alitalia,' as mentioned, so far the only one to receive this treatment. Gradually other actions will be unveiled.
