New Hyatt Select hotels designed for bleisure travelers arrive: active World of Hyatt loyalty program

Hyatt Hotels Corporation expands and launches Hyatt Select, a new brand of medium-high range designed to meet the needs of all those travelers who now more than ever seek short stays for business or pleasure in comfort and relaxation.

With Hyatt Select there is, of course, the possibility of exploiting the World of Hyatt loyalty program. 

Among other things. Hyatt recently launched its first global promotion 2025, "Bonus Journeys", offering members of the World of Hyatt program the opportunity to earn Up to 3x points per stay.

Hyatt Select at the moment it is present only in the United States, but soon - the company guarantees - it will expand to the rest of the world.

All facility guests Hyatt Select will have at their disposal the free breakfast; a corner self-service, with a variety of food and snacks, as well as beer and wine; modern and comfortable rooms, with free, high-speed Internet and work spaces.

All designed for people on the move for a few days, mainly for work, and needs possibly having to resort to remote work.

The hotels Hyatt Select are being inaugurated at a time when short but comfortable business trips combined with leisure travel are more in vogue than ever. A phenomenon, this one, which goes by the name of bleisure travel and is at its peak right now.

According to Statista, a global data platform and business intelligence, it is expected that the global travel market bleisure will grow by 500% By 2033.

In the past year, again globally, the travel market bleisure had a value of $430 billion, up from $394 billion in 2023, according to a study conducted by Business Research Company.