It's the end of an era: Southwest Airlines says goodbye to free baggage

Southwest Airlines, one of the airlines most valued by travelers for its "two free baggage" policy, has announced a momentous change: starting May 28, 2025, most passengers will have to pay per checked baggage.

This change marks a marked departure from one of the distinguishing features of the company, which for years has made tariff transparency its strong point.

What changes for those planning to fly with Southwest

If you are planning a trip to the United States and plan to fly with Southwest Airlines, you will need to be aware of the new baggage policies:

• No more two free bags: Unless you have A-List status, a Southwest co-branded credit card or a Business Select ticket, you will have to pay per checked bag.
• Possible additional costs: Southwest has not yet revealed new baggage fees, but rates are expected to be in line with those of other U.S. airlines.
• New "basic" tariff: An even cheaper fare class will be introduced, but with restrictions not yet specified.
• More dynamic point system: Rapid Rewards loyalty program will change, with a more variable award structure based on demand, making point costs for award flights less predictable.

Why did Southwest make this decision?

The company justified the decision with the goal of increasing profitability and expanding its customer base. However, pressure from investors such as Elliott Investment Management, which has been pushing for greater economic efficiency, is also behind this decision.

How to plan your trip to avoid surprises?

Here are some practical tips for Italian tourists interested in "on the road" trips that involve covering large distances by air

• Consider other companies: If the cost of luggage becomes a determining factor, consider other options, such as Delta, United, or American Airlines.
• Travel light: If possible, reduce the number of bags to avoid extra expenses.
• Check out frequent flyer options: If you plan to travel to the U.S., as well as other places in the world, taking advantage of loyalty program benefits will help you save on such hassles as seat selection, baggage and boarding priority.
• Monitor rates: Southwest may introduce promotional rates to compensate for the change, so keep an eye out for any offers.

Conclusion

Elimination of "Bags Fly Free" policy marks the end of an era for Southwest Airlines and will have a direct impact on Italian tourists who choose to travel to the US. With this change, Southwest is increasingly aligning itself with other U.S. carriers, but losing one of the features that had made it unique. If you are planning a trip to the United States, now is the time to review your booking strategies to avoid unexpected costs.