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"Early 2026...". Earthquake easyJet: low-cost carrier's first real loyalty program arrives (maybe)

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"Early 2026...". Earthquake easyJet: low-cost carrier's first real loyalty program arrives (maybe)

It will be easyJet that will be the first European low-cost carrier (Vueling, which, however, is part of the IAG group, apart) to introduce a real [...]

"Early 2026...". Earthquake easyJet: low-cost carrier's first real loyalty program arrives (maybe)
by Matteo Legnani
April 5, 2025
  • easyJet
  • LGW
  • United Kingdom
  • London

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Will easyJet be the first European low-cost carrier (Vueling, which, however, is part of the IAG group, separately) to introduce an actual frequent flyer program?

In this article:

    What is certain is that British Airways' recent changes to its Executive Club loyalty program. have created discontent among the British 'flagship' airline's most loyal passengers and are rocking the boat in those carriers that focus a significant portion of their operations on the UK.

    Wizzair doubles down and relaunches all you can fly (costs more, but gets you off your first flight)
    Wizzair doubles down and relaunches all you can fly (costs more, but gets you off your first flight)

    It is no coincidence that easyJet, just hours after British announced changes to the Executive Club Has launched a 'status match' aimed at all passengers with FFP status of BA, offering him the benefits of his easyJet Plus program for one year at half the price.

    And that Ryanair has launched Prime, the annual subscription that for 79 euros gives access to (undefined) discounted fares on the Irish low-cost company's flights, travel insurance and free seat selection on 12 flights over the course of a year.

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    Now, theeasyJet CEO Kenton Jarvis raises the bar.. At the opening of the new base at London's Southend Airport, spoke about the possibility of his company adopting a loyalty program, while specifying that "at the moment No date has been set for this project, which is not imminent".

    British Airways' fake backtrack: here are the changes to the Executive Club changes
    British Airways' fake backtrack: here are the changes to the Executive Club changes

    However, Jarvis admitted he sees a 'window' in the early part of 2026, when those who are unable to confirm their status with British Airways precisely because of the company's changes to the Executive Club may look around for alternative options.

    To date, the easyJet Plus program offers some of the 'privileges' provided by airline loyalty programs, such as fast track access at some fifty airports served by the low-cost carrier, priority boarding, and free seat selection and free carry-on luggage on board.

    easyjet_lounge_london_gatwick_review8305
    easyjet_lounge_london_gatwick_review8306 easyjet_lounge_london_gatwick_review8304 easyjet_lounge_london_gatwick_review8288

    However, it does not allow the accumulation of miles. And easyJet's only lounge, The Gateway, is located at London Gatwick Airport. (although this 'lack' could be remedied by allowing passengers with status access to discounted lounges). We will see if, indeed, the British low-cost airline will take this additional step to reward its most loyal passengers.

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