Eurowings revolutionizes medium-haul: debuts true business class on narrow fuselage

On a continent where "business class" on short- and medium-haul flights is just an economy seat with a vacant middle seat, Eurowings, the Lufthansa Group's low-cost airline, is breaking the mold and announcing a real revolution: the introduction of a premium business class on narrow-body aircraft, starting in autumn 2025.

With the new configuration Premium BIZ, the German airline will offer for the first time on an Airbus A320neo true business class seats in a 2-2 configuration, developed by Italian specialist Geven. Ergonomic seats, reclining backrests, ample personal space and privacy: a level of comfort heretofore reserved for wide-bodies, now also available on medium-haul flights in Europe.

Berlin-Dubai: the first route with Premium BIZ

The official debut is set for November 2025 on the route Berlin-Dubai, operated with A320neo in special configuration: only eight premium BIZ seats per aircraft, bookable as early as August on eurowings.com. This new product adds to the Eurowings offering, which also includes BIZclass (with a free middle seat and more legroom), SMART and BASIC classes.

A rarity in the European landscape

In the landscape of European companies, this represents a real uniqueness. At except ITA Airways, with its A321neo in long-haul configuration, e Turkish Airlines, no other carrier offers business class real On narrow fuselage. Most continue to propose simple economy adaptations, lacking real differentiation. Eurowings, on the other hand, goes further and offers A product that approaches intercontinental business class, but on medium-range routes.

"With our new Premium BIZ seat, we offer business passengers and leisure travelers a whole new level of comfort on medium-haul routes," said Jens Bischof, CEO of Eurowings. "More privacy and a vastly improved feel-good atmosphere will make longer flights much more enjoyable. We are setting a new standard in our market segment and clearly positioning Eurowings as the leading value airline in Europe."

A long-term strategy

The launch of Premium BIZ is part of a broader renewal strategy. Eurowings is preparing to receive 40 new Boeing 737-8 MAX starting in 2027. These aircraft, with a range of 6,500 km, will offer new operational possibilities and will be configured to the new comfort standards the company is testing with this pilot project.

But Premium BIZ is just the beginning: Eurowings promises. further innovations during 2025 that will enhance the travel experience for economy class passengers as well, thus strengthening the company's positioning as a a leader in European value travel.

In conclusion

While most European carriers simply offer economy seats with a few extra benefits and a different label, low-cost carriers travel with seats that don't even recline, Eurowings dares more and launches a product that Finally bridges the gap between low-cost and full-service on medium haul, not to mention that increasingly these routes are being covered, by traditional carriers, with the same aircraft used for short haul.