"Aeroitalia must change name, logo and livery." Company CEO speaks: how things really are
It is recent news that Aeroitalia will be forced to change the name, logo and livery of its aircraft [...]
ITA Airways
Alitalia
AeroItalia
Italy
It has been in the past few hours that. Aeroitalia will be forced to change the name, logo and livery of its aircraft in early 2026, after a court in Rome ordered that they look too much like those of the former national airline Alitalia, so much so that consumers were confused.
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The judges thus upheld the appeal filed by ITA Airways, the brand owner of Alitalia, Overturning the decision that had been made in February 2024, when Aeroitalia had been 'cleared' of plagiarism charges..
A brand, the latter, which ITA Airways had acquired from the former national airline for 90 million euros and which it has been enhancing for a year now, using it in some airport 'touch points'. When, at the beginning of the year, the Germans entered ITA this strategy was further implemented when they The words 'Inspired by Alitalia' appeared on the back of some of the Italian carrier's jets.
Aeroitalia CEO Gaetano Intrieri, however, clarifies to The Flight Club that what came out is only partially true: "There is no 'ruling.' The plagiarism lawsuit that was brought against us in 2023 by ITA is still pending and will not reach judgment for about a year. The decisions made by the judges, the first our favor and now this one are merely precautionary measures. The first issued after our request and in our favor the one a few hours ago on ITA's appeal and against us.".
So? "At the moment we are considering with our lawyers whether to appeal in cassation. Against the interlocutory order asking us to change our name, logo and livery. As things stand, we are bound to have to find Another name and logo, which are currently not there and will have to be found, as well as the repainting of our fourteen airplanes. If then," Intrieri continued, "the ruling will prove us right, asserting that there was no plagiarism, We will definitely seek compensation for all the expenses we will have incurred, at that point, unnecessarily."
After a somewhat stuttering start, in its three years of existence Italy's third-largest airline by fleet size had managed to establish its brand throughout Italy, even thanks to some sports sponsorships. The ad says he is "sure we will get through this one too, in this strange country where meritocracy is not rewarding."
The problem, however, is not so much that, but rather. the fact that in its three years of existence, Italy's third-largest airline by fleet size had managed to establish its brand throughout Italy, also thanks to some sports sponsorships. Now, according to the judges, Will have to change it by early 2026.
A new brand, Intrieri continued, "is not there for now.". The company is "pondering with lawyers whether to appeal to the Supreme Court." The ad says he is "sure we will get through this one too, in this strange country where meritocracy is not rewarding."
