Flying and Miles&More improve program integration: finally free seat choice for Senators flying ITA (and vice versa)
ITA Airways expands its services to passengers by increasing harmonization with Lufthansa Group airlines and launches reciprocal Premium Services, which will be active from July 1, 2025.
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With the launch that took place on last March of the first ITA Airways services equated with the offerings of Lufthansa Group airlines, the campaign of status match that gave the opportunity to those who possessed the status Flying to also have a card in the German frequent flyer program, and also receive cards at home, Now customers can benefit from an even more comfortable travel experience through benefits such as: reduced transfer times, direct access to codeshare flights with Lufthansa Group airlines, and entry to more than 130 lounges worldwide.
In this article:
Free place choice finally arrives, to date (perhaps) the biggest shortcoming since the marriage path had begun, when flying LH using Volare status and vice versa.
As of July 1, the status will be recognized by all
Starting July 1, new Premium Services will make it easier for passengers to travel thanks to benefits such as Priority Check-in, Dedicated Transit Desk, Priority Boarding, Fast Track, additional baggage and free choice of seat on board, available regardless of the company chosen within the Group.
These services may be used by members Club Executive and Premium of the loyalty program Flying who travel on flights operated by Lufthansa Group carriers. At the same time, members Hon Circle e Senator of the loyalty program Miles & More of Lufthansa will enjoy the same benefits on flights operated by ITA Airways.
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In addition, customers Club Plus of the program Flying departing on flights operated by Lufthansa Group airlines will be able to take advantage of Priority Waitlist Booking, Additional Hold Baggage, Priority Check-in and Priority Airport Waitlisting. Benefits that will also be available to passengers with the status of Frequent Traveler (FTL) in the loyalty program Miles & More.
ITA Airways increasingly incorporated into Lufthansa Group synergies
"The launch of the new services, aligned with those offered by Lufthansa Group airlines, is a concrete step toward an even smoother and more comfortable travel experience for our customers," - said Joerg Eberhart, CEO e General Manager of ITA Airways. "These innovations are the result of joint work with the Group and further strengthen the path developed since the early stages of our collaboration. Our goal is to continue to raise service standards, making the most of synergies with our partner, to offer passengers an ever-higher level of connectivity, comfort and quality."
The launch of Premium Services is another important step for ITA Airways in the integration process within the customer experience with Lufthansa Group companies, further expanding the benefits in the travel experience offered to our passengers. This initiative is in addition to the actions already taken to promote the harmonization of our Company within the Group, including the accumulation of points reciprocally between loyalty programs Flying e Miles & More, terminal sharing at the airlines' main hubs, and the start of codeshare flights with Group airlines, whose offerings have recently been enriched with intercontinental flights to Africa, Asia and South America.
In an earlier version of this article there was a reference to FTL status that was incorrect and has been removed
