Emirates inaugurates "Emirates First" in Dubai: improves welcome for more "valuable" passengers
"Emirates First," the new exclusive space dedicated to First Class customers and Skywards members, has been officially opened [...]
Emirates
DXB
United Arab Emirates
"Emirates First" has been officially opened, the new exclusive space dedicated to First Class customers and Skywards Platinum members at Dubai International Airport (DXB) Terminal 3. It is a completely redesigned check-in area designed to provide a unique and luxurious experience from the very first step through the airport.
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With 26,800 First Class seats offered each week - the highest number globally - Emirates is the leading operator of international First Class flights. The airline continues to invest in improving every stage of the travel experience, both on the ground and in the air, confirming its commitment to constantly raising the standards of comfort for its passengers.
The new Emirates First in Dubai
Adel Al Redha, Emirates' Deputy President & Chief Operating Officer, said:
"We are constantly investing in improving our ground services, and 'Emirates First' will offer a unique and private environment for First Class customers and Skywards Platinum members. We know how important privacy and comfort are to our passengers, and this new area represents another level of hospitality in the check-in process, an integral part of our mission to continuously improve the travel experience."
With the new "Emirates First" space, customers can now enjoy a seamless experience: arrival with Chauffeur Drive service, fast and confidential check-in, access to world-class lounges, and finally, a flight aboard the acclaimed Emirates First Class.
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"Emirates First" has been completely redesigned to reflect the "Fly Better" philosophy. Access to the restricted area begins just a few steps from the entrance to Terminal 3, marked by an impressive golden entrance. An Emirates staff member welcomes travelers and verifies eligibility for access.
"Emirates First" is part of a larger investment program aimed at refining every detail of the First Class experience. In May, Emirates announced new onboard enhancements: souvenir menus that tell stories of wine and culinary inspirations, Robert Welch signature silver bowls to serve unlimited caviar, rustic cutting boards to enhance the selection of artisanal cheeses, and gloved service by cabin crew for an extra touch of elegance.
The environment," EK explained in a note, "is an oasis of visual tranquility and elegance. Warm, neutral tones blend with bronze and gold accents, creating a harmonious and luxurious space. Majestic columns frame the area, while wooden floors alternate with marble and soft carpets in the seating areas, furnished with leather armchairs and sofas and fine fabrics. Famous Rolex watches, the symbol of Emirates lounges, tell the time in major cities around the world and adorn the main wall, decorated with an elegant floral arrangement. A large backlit Ghaf tree - the national symbol of the United Arab Emirates - pays homage to the country's identity and echoes the aesthetics of the First Class cabins in the new Emirates fleet.
Technology, functionality and attention to time
To ensure efficiency and discretion, check-in can be done comfortably while seated, thanks to dedicated iPads. Families can relax while one member handles check-in for all. Those who wish can still opt for traditional check-in at marble and brass desks. Once the formalities are completed, passengers can quickly access security and immigration controls, and then on to one of the three Emirates First Class lounges in Terminal 3.
A marked improvement from before
Previously what EK offered was a separate but completely standard area. Red carpets, gold lettering, and little chaos, but still service not up to par with what other carriers offer. Lufthansa has a terminal Dedicated to Frankfurt, Air France a real lounge Where to welcome the few who fly in La Premiere.
Even Etihad or Oman, although they have very few First Class seats have an exclusive and secluded area.
What Emirates lacks, however, and I believe it can never have, is even more focused attention to those traveling in First. The reason is really because of the numbers EK has almost 27 thousand First Class passengers every week, impossible to pamper them as it does with La Premiere, really impossible with these numbers to go beyond the chauffeur who takes you to the airport.
In conclusion
Emirates' reception of its most important passengers in Dubai has definitely improved, in fact I think it would be impossible for EK to do better than that.
