Emblems Collection arrives in Italy with three new luxury openings: Siena, Umbria and Puglia in 2026
At a time of great excitement for the luxury hotel industry, Emblems Collection, an exclusive brand of the Accor Group, announces [...]
At a time of great turmoil for the luxury hotel industry, Emblems Collection, an exclusive brand of the Accor Group, announces the arrival in Italy of three new properties that will open in 2026. A significant expansion in the heart of a country synonymous with elegance, history and timeless beauty.
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Each property reflects the philosophy behind Emblems: an intimate, tailored luxury of details, storytelling and authenticity. Making this achievement possible is the strategic partnership with AG Group, an Italian company led by Andrea Girolami, who has made hospitality an art.
What is Emblems Collection
Launched by Accor, Emblems Collection Is a brand that brings together high-end and luxury hotels selected for their uniqueness and distinctive personality. This is not a uniform chain, but a curated collection of independent properties that share a common vision: to offer authentic, personalized experiences that are deeply connected to the local area. Each property is an "emblem" of the place where it is located, with exclusive design, strong identity narrative and a luxury that does not flaunt, but welcomes with sophistication.
While lagging behind other international markets, even Italy is finally growing in the number of facilities affiliated with large global hotel groups. A trend that makes life easier for frequent travelers and frequent flyers, who are increasingly aware of the benefits offered by loyalty programs such as ALL - Accor Live Limitless, Hilton Honors, IHG One Rewards e Marriott Bonvoy. The new Emblems signature openings fit perfectly into this evolution, offering recognizable and rewarding luxury experiences in our country as well.
Sozzini Malavolti Palace - Siena
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In the medieval heart of Siena, just a few steps from Piazza del Campo, will open Palazzo Sozzini Malavolti, Emblems Collection. This historic residence will house 38 rooms and suites, nestled in a fine artistic and architectural setting. Guests will experience the atmosphere of a true Tuscan aristocratic palace, amid hidden gardens, ancient grottoes and original 19th-century frescoes. A refined spa and settings that celebrate the finest Tuscan craftsmanship complete the offerings.
Relais San Clemente - Umbria
In the mystical quiet of the Umbrian countryside, near Perugia, will rise Relais San Clemente, Emblems Collection. The former Benedictine monastery will be transformed into an elegant retreat with 51 rooms and nine private villas. The project will be developed in a 40-hectare century-old park, with a special focus on the well-being and spirituality of the place. The symbolic heart will be the chapel consecrated to St. Clement, which will give the entire complex an aura of recollection and harmony.
Masseria Furnirussi - Apulia
South, in the heart of Salento, Masseria Furnirussi, Emblems Collection Will celebrate Mediterranean beauty with 60 suites, many with private pools. Surrounded by the largest fig tree in Europe, this newly designed masseria blends traditional Apulian architecture with contemporary design. The white local stone, the scents of the botanical garden and the silence of the countryside will be the ingredients of a rejuvenating stay. Authentic experiences, spas and gastronomy rooted in the land will make the property a symbol of the southern dolce vita.
