Emirates' loyalty program turns 25: 25 million Skywards miles up for grabs (just click to win)
The Emirates Skywards loyalty program, shared with flydubai, is celebrating its 25th anniversary with a series of initiatives that will involve [...]
Emirates
DXB
United Arab Emirates
The loyalty program Emirates Skywards, shared with flydubai, celebrates its 25 years with a series of initiatives that will involve more than 37 million members in 190 countries.
In this article:
Established in 2000 with just 76,000 members, it is now one of the most popular frequent flyer programs in the world and has nearly 80 thousand new registrations every week.
A special "25 years" livery
To celebrate the milestone, Emirates will launch a celebratory livery Dedicated to 25 years of Skywards.
The special silver design will appear from October on an Airbus A380 and cross major global routes in the network. A way to bring the anniversary "in the air" and give the program international visibility.
25-day member giveaway
Up to October 20, 2025 Skywards will launch a campaign of 25 days of prizes and surprises. Among the initiatives announced:
Skywards 25 Million Mile Lottery, with winnings ranging from 100,000 to 1 million miles. To register, simply reply to a simple question on the Skywards web pages During the promotional period.
Bonus Miles with several opportunities to quickly increase your balance:
- 50% of Extra Miles For those booking flights with Emirates or flydubai.
- 25% of Additional Miles with partner airlines, purchases and dinners through Skywards Everyday in the Emirates, shopping on Skywards Miles Mall, reservations on Emirates Skywards Hotels, use of Skywards credit cards or other travel & lifestyle partners.
- Until the 50% of Bonus Miles taking advantage of the special "Buy or Gift Miles" offer, which allows you to buy or give miles with an increased return.
- Activities at Dubai International Airport with interactive quizzes, duty free vouchers, free lounges and even branded ice cream food trucks
- "Spot the tag": luggage with special labels that give away random prizes to those who find them on the return belts
- Gifts for longtime members, with status upgrades and surprises dedicated to the most loyal Platinum and Gold members
The numbers of the Skywards program
Over the course of a quarter century, Skywards has grown from a few tens of thousands of members to a widespread network with more than 100 partners: airlines, hotel chains, credit cards, retail brands, and car rentals.
Some numbers that capture the growth:
- 400 billion miles Redeemed in 25 years.
- 120,000 transactions Of accumulating miles every day.
- 800 Classic Awards Redeemed daily on Emirates flights.
- Over 30,000 hotels e 7,200 brand integrated into the program.
- 1 upgrade every minute On Emirates flights.
In conclusion
La 25 million-mile lottery is open to all members and is a unique opportunity to take home significant prizes. If you then pass through Dubai in this window, It might make sense to spend a few hours at the baggage claim belt To hunt down some special suitcases.
