Game over: Icelandic low-cost carrier PLAY Airlines closes its doors. What happened
Good things always last too short. That must have been what PLAY Airlines employees thought when they discovered that, [...]
PLAY
Good things always last too short a time. That must have been what the employees of PLAY Airlines When they found out that, after only 4 years of activity, the company they work for has officially ceased operations. For those who have never heard of it, it is a carrier low-cost Icelandic recognizable by a special red livery. Established in 2021, at the height of the Covid era, PLAY had set a very ambitious goal: Connecting Europe and North America via the Keflavík hub., incidentally following the model already attempted by another company, WOW Air.
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What happened to PLAY
Announcing the cessation of operations was the company itself, which, through a press release, warned its passengers of the immediate cancellation of all flights. According to the official statement, the decision was made after exhausting every possible alternative to save the company. To be fair, in fact, in recent months PLAY had already cut all transatlantic routes and attempted to reposition itself as a European regional player; but theThe change of course came too late.
What passengers who have purchased a PLAY ticket can do
PLAY Airlines, as noted on the company's website, provided some directions for stranded passengers. Those who purchased tickets with a credit card should contact the card issuer to request a refund; those who booked through a travel agency, however, should contact the tour operator.
A story we've seen before: PLAY as WOW Air
The cessation of PLAY Airlines' operations may remind one of another company: WOW Air - also failed in 2019-which had a virtually identical model, namely low-cost flights between Europe and the United States with a stopover in Iceland. This model, however, has already proven itself time and again. economically unsustainable: Just think of Norwegian having to abandon long-haul low-cost flights in 2021.
PLAY - which operated with a modern fleet of 10 aircraft, including six Airbus A320neo and four Airbus A321neo - also flew to our country: both on Venice that on Bologna, from its hub in Reykjavík.
