SAS relaunches Business Class, now also on European routes

As of October 1, 2025 SAS reintroduced European business class on all international short- and medium-haul routes, including those within Scandinavia. A return to a true and recognizable premium product: Dedicated cabin in the front, curated board service with porcelain tableware e priority at all stages of the journey.

So far the SAS business class was reserved for intercontinental flights, with European connections limited to classic Economy configurations. With this choice, the Scandinavian airline fills a gap in its network and returns to offering a product aligned with the standards of Europe's leading full-service airlines.

The change is part of the company's strategy to strengthen its premium segment, which also includes the expansion of lounge access, which always started with the first of October, Which we have already told you about.

New opportunities for dot-com travelers

The first few weeks of sales have seen a good level of interest, especially among frequent travelers in the SAS network. The opportunity to travel in Business Class also on European routes Expands options for those using the program EuroBonus, which now includes more combinations of reservation and redemption than before.

To give an idea of the values involved, a ticket Venice-Copenhagen costs in about 55 € in Economy or 267 € in Business Class, while serving 15,000 EuroBonus points in Economy o 43,000 in Business. Points can be earned by flying with SAS or network partners, and also by transferring the American Express Membership Rewards towards EuroBonus.