British Airways revamps the Club World experience: new amenity kits signed anatomē (but only if you depart from London Gatwick)

British Airways introduces a new onboard experience for passengers of the Club World, the business class of the British carrier, with the launch of new amenity kit signed anatomē. The new sets, available from October 26, 2025 in flights departing from theairport of London-Gatwick, mark the beginning of a collaboration with the British brand specializing in luxury wellness.

Four exclusive designs to celebrate British creativity

They are four models of amenity kits, each featuring Original designs signed by British artists, which BA offers to its passengers. The clutch bags, designed to be reused even after travel, are part of a strategy that aims to combine aesthetics, functionality and sustainability.

Inside each clutch bag, passengers will find a 10 ml moisturizing cream and a 3 ml multi balm, developed exclusively for British Airways by anatomē; in addition to this, then, there will also be some earplugs, dental set, sleeping mask e socks.

Buzzwords: well-being and sustainability

The watchwords are. wellness e sustainability. The products in question - made with botanical ingredients and essential oils - are formulated to moisturize and regenerate the skin while traveling. In addition, the new amenity kits are made from recycled materials and packaging made of recyclable aluminum.

The clutch bags, then, are produced in recycled fabric; the toothbrushes are made of bamboo, while earplugs and dental sets are wrapped in compostable paper. I socks, finally, are made in recycled polyester.

In conclusion

With this news, British Airways continues the renewal of its Club World, mixing comfort and sustainability; with a 'sprinkling' of British style.