Are you a member of Volare, the FF of ITA Airways? you may not know it but you have discounts and privileges at Fidenza Village
What we often tell (in our articles and videos) is that you need to learn how to maximize benefits and [...]

What we often tell (in our articles and videos) is that you need to learn how to maximize the benefits and advantages of loyalty, and today I am talking about a classic case of double dipping, that is, the ability to accumulate points, save money, and have a much more convenient experience.
In this article:
What few people know is that the Volare card, also free, grants access to a number of real benefits at Fidenza Village, one of the most iconic shopping hubs in northern Italy. Also, starting Dec. 12, only for members of the Fidenza Village membership program, there will be the sales preview.

And it is even more surprising to find that you don't need to have ever taken an ITA flight, nor accumulated miles, nor chased status. Only one thing is needed: have the card.
And trust me: it completely changes the perspective, there is a privilege still active that no one really takes advantage of.
A free card, or a status accrued over time, that you simply show at the door to transform your day among more than 120 boutiques and company into something softer, more comfortable, more enjoyable.
What if your next trip was because of points?
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You don't need miles, you don't need flights, you don't even need to be a regular customer of ITA. You only need what you already have: the Volare card.
Why the Volare card is still worth so much
At Fidenza Village, in fact, the partnership with ITA is anything but a "detail"-it's a way to turn a day of shopping into a more curated, faster, more comfortable experience. Even if your tier is the basic one.

And the amazing thing is. many of these benefits have never been officially communicated (except those of Executive members). In short: if you don't know, don't take advantage of it. And Fidenza is certainly not going to stop you on the street and say, "Hey, do you have an ITA card?"
Are you Smart? free card opens the right doors for you
If you signed up for Volare - maybe a year ago, maybe out of curiosity - you already have something in hand today. Your Smart card allows you to get An additional discount on the Village's already reduced prices, and especially services that make the day much lighter.
It is surprising to say this, but this free card is enough to notice the difference: you sign up, you arrive, show your card, they register your benefits, and start buying with a wider smile than expected.
Are you Plus? here are your benefits

On the benefits of the Plus level there has always been an aura of silence. Yet this is precisely where the pampering begins you just fill out the form : a warmer welcome, extra attention when you arrive, a few comforts that make the difference between a day of shopping and a day of pleasure.
It's that tier that doesn't make a fuss, but that-if you have it. transforms the Village into a more welcoming place, almost "your own."
Are you Premium? shopping becomes a different experience
With Premium you enter a territory of privilege that we rarely associate with a shopping destination. Closer parking lots, reserved spaces, areas where you can relax before heading back among the boutiques.

It's not just shopping-it's a smoother, more elegant, almost boutique hotel experience. And all this by simply showing a card that you may not have even known was worth anything outside of airports. To trigger recognition you just have to sign up for Fidenza's loyalty program and that's it.
Flying Executive: the top tier that changes the day

Those with the highest status in Volare find themselves in front of a completely different Village. Reserved lounges, dedicated assistance, personalized services, even the option of relying on a personal stylist when available.
Again, to activate the benefits is simply need to be enrolled in Fidenza Loyalty.
There is still time to make the most of these benefits!
The trick is super simple: when you arrive, visit The Concierge space in Fidenza Village and show your digital card. Within seconds they activate the benefits of your level-whatever it is-and from there on, your day takes on a different rhythm.
Whether you want to give Christmas gifts, take advantage of December deals or treat yourself to a different afternoon, this is a real opportunity that exists and is little known. And just for Christmas shopping it becomes even more interesting because from December 12, pre-sales will be triggered only for members of the Fidenza Village loyalty program.
Before you leave, remember to turn your spending into miles
Once these benefits are taken advantage of, the savings 10% obtained and shopping done. don't forget the most important thing: Turn your receipts into miles or points from your favorite loyalty program.

You'll simply present your receipts and see miles credited to the card you want, also based on the eventual promotion active at the time of shopping, and remember that you don't necessarily have to choose Volare as your shopping credit card.


