Flying Blue enters the world of experiences: from Bocelli to the Six Nations here's what to do with your miles without flying

For years, miles have been synonymous with award tickets, upgrades, lounges and little else. Today, however, the world of loyalty programs is changing its skin, and Flying Blue-the program of Air France and KLM-is taking a decisive step in that direction.

He was officially born Flying Blue Experiences, a new section dedicated to those who want to use miles not only to fly, but to enjoy exclusive experiences at France's most iconic venues and events. Concerts, major sporting events, sky boxes, VIP lounges, dedicated entrances, gourmet dinners: AF and KLM's loyalty program fully enters the world of "experiences."

A very clear signal: miles are no longer just for getting around, but increasingly for making memories. Emirates opens the doors to soccer and tennis for you, Cathay to theaters in the west end in London, Marriott and Hilton to concerts and sporting events, and the list is really long of other programs that offer unique experiences to their loyal customers.

This move by Flying Blue does not come by accident. Big loyalty programs have been shifting focus for some time: less "just flying" and more memorable experiences, More lifestyle and emotions. Because the real value today is not just getting you from A to B, but getting you to experience something that you would hardly buy with money.

Concerts, rugby and VIP rooms: what you can book with miles

The debut of Flying Blue Experiences starts from two iconic locations in Paris:

- Accor Arena
- Stade de France

Here Flying Blue members can book access to 16-seat VIP box, with premium services included and a formula very similar to that already seen in other international programs. How to book? The experiences are already bookable directly on the official Flying Blue store: https://store.flyingblue.com/experiences

Early experiences already available include:

• Rugby France-Ireland (6 Nations) - 40,000 miles
• Rugby France-England - 80,000 miles
• Rosalia in concert - 50,000 miles
• Hans Zimmer - 50,000 miles
• Andrea Bocelli - 40,000 miles
• Twice World Tour - 50,000 miles
• Guns N' Roses - 60,000 Miles

And it is not just a ticket.

Inside the experience: not just place, but special guest treatment

Those who book with miles do not enter as just any spectator. The package includes:

• dedicated entrance
• access to the Flying Blue VIP room
• privileged view of the event
• gourmet dinner
• unlimited drinks
• parking (when available)

Bottom line: you're not using miles for a concert, you're using miles for an evening "Flying Blue style," with all the comforts of a top-notch corporate experience.

At the Accor Arena, for example, Silver members and above will also have dedicated fast lane For all events on the calendar.

Miles are also for living, not just for flying

Those who follow TFC know: we have been saying for years that the future of miles is not only in award tickets. Because using miles for a VIP night at a Bocelli concert, for a Six Nations big match or for Hans Zimmer... is exactly the kind of "smart redemption" That makes sense of the whole system.

It does not always make sense to burn miles for a flight like so many others, Sometimes it is much smarter to use them to Buy experiences that are priceless.

I have booked

And since Marika has wanted to go hear Bocelli for a long time, I didn't let this opportunity pass me by: 80k Flying Blue miles for 2 tickets to the concert at the Accor Arena next April 1, and no, it's not an April Fool's joke.

I spent 80k flying blue, or 120k MR if transferred from American Express loyalty program to get the VIP package. Unique location, dinner, open bar, parking and reserved entrance.

In conclusion

Flying Blue takes an important step and aligns with the world's most advanced programs:

• miles become a lifestyle tool
• Loyalty programs enter the world of entertainment
• the journey no longer ends at the airport

And for once, using miles for a concert or a game--may be one of the best possible redemptions.

Because memories, the real ones, are often worth more than a ticket in business.

• Flying Blue