Goodbye Porsche Design, Lufthansa tries to really improve its amenity kit

For years Lufthansa's amenity kits certainly didn't go crazy enthusiasts. Indeed.

Among more product-conscious collectors and frequent flyers, those of the German company had built a less-than-stellar reputation.

Even the homeless man, who of amenity kit is "sick." He has been collecting and ranking them for a long time, had ranked LH's among the worst ever received, even rewarding him a couple of times in this special reverse ranking.

The problem was not so much the name Porsche Design printed above, as much as the end result: often questionable products, both aesthetically and in terms of quality. Now, however, Lufthansa seems to have decided to change pace.

The company announced the arrival of a new partnership with BABOR, a premium German brand specializing in skincare, which will sign the new amenity kits on long-haul flights. The debut is scheduled in First Class from the end of March e in Business Class from the beginning of May, within the program Future Onboard Experience (FOX).

The change is not just cosmetic. At Business Class passengers will receive a new amenity kit with lip balm e hand cream Of the Soul & Body line. In First Class, however, Lufthansa raises the bar further with the DOCTOR BABOR Collagen Peptide Booster Cream, one of the brand's best-known products.

The real novelty, however, mainly concerns the top cabin. At First Class in fact, the experience will go beyond the classic beauty case delivered to the place: guests will be able to choose from a real menu of additional products, selected according to one's needs. Among the options available will be eye cream, Eye Zone Patches, filler serum and a moisturizing gel-cream, which will then be brought directly to the seat by the crew.

It is a detail, of course, but one that matters. Because in the premium product, new seats, curated catering and rethought cabins are not enough: Accessories are also part of the experience, and a well-done amenity kit helps give consistency to the entire trip.

With this move, Lufthansa seems to want to filing away for good a season made up of unmemorable kits and products that often did not live up to expectations.

It remains to be seen whether, once tried in person, the new BABOR amenity kit will really make people forget the old Porsche Designs. On paper, however, the leap in quality seems to be there. And for a company that in recent years has often been criticized on these very details, it is already news.