Qantas frequent flyers redeemed more than 4 billion points in two weeks
In Australia, there was a real desire to fly around the world again. So much so that travelers [...]
Australia was really itching to fly around the world again. So much so that the most loyal travelers of Qantas have managed to consume 4 billion points for buying flights national and international in just two weeks.
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In just 13 days 175,000 seats were purchased thanks to the company's points Australian. An exploit that came after Qantas' special promotion ahead of the reopening of the borders. To give you a better idea of what it means, it is as if a person had traveled Back and forth from London in business class 15,000 times.
What happened with Qantas' Classic Flight Reward seats.
To fully understand what led to what Executive Traveller called "The Great Frequent Flyer Frenzy" (the Great Frenzy of frequent air travelers), it is necessary to start this story from the beginning.
In early October, the Australian government announced. the reopening of borders and the following month the resumption of overseas flights. A few weeks later, Qantas, that is, Australia's main airline, made available a large number of Classic Flight Reward seats on their flights, this fare is the cheapest among all prize tickets Of the Qantas loyalty program. A way to incentivize a return to international travel for its customers.
Clearly during the pandemic period, serial accumulators of points and miles saw their points grow tremendously without being able to spend them.
As soon as the possibility of booking flights even abroad reopened, everyone rushed to grab seats, partly because the fare was very cheap compared to the normal award ticket table. Anticipating the onslaught, Qantas had made "millions of seats available on domestic and international routes" as London, Honolulu, Los Angeles and the Fiji Islands..
But the Mascot-based company's calculations proved (fortunately) wrong. Thousands of award tickets were booked in the first two weeks.
The company's new moves
"With our frequent travelers continuing to earn ground points during the pandemic period, we were aware that many would save them to travel," said Olivia Wirth, CEO of Qantas Loyalty, "After we arranged the extra seats, bookings hit record numbers".
But Qantas did not stop there. It has decided on a novelty to come even closer to its most loyal customers. Wirth announced that subsidized rates will be extended also to other seats on Qantas aircraft.
In addition, the company Will cancel any penalty in the home of change or cancellation of a flight booked through Classic Flight Reward, and it will be valid until the end of 2022, unless the booking is made by next February 28.