ITA Airways: gone are the posts announcing new flights to the US from Malpensa

As they say, "it was too good to be true." Monday afternoon ITA Airways had, surprisingly, announced two new flights from Malpensa to the United States, but now it seems that this is no longer the case.

The destinations announced were Miami and Boston, two routes that according to initial plans were planned to be operated only from Rome Fiumicino. These were not rumors, but rather news launched by the company itself with a series of posts on its official profile, in which several new routes were announced.

The news was immediately picked up by so many sources and bounced around on forums, facebook groups and every other channel. Granted, there was no mention of the new routes on the company's official website, much less a press release had been issued, but in 2022, social media is the new megaphone for companies and such a post was not even equivocal.

Instead, on Monday night the post disappeared, could no longer be reached at its original address, and was replaced with similar content where, however, the only route from Malpensa is back to being the one to New York, JFK. As expected.

Cold shower for all those, including me, who were hoping for a change of course in the single hub strategy. Northern Italy at the moment is destined to remain a land of conquest for foreign carriers. Too bad, since Miami and Boston are two uncovered routes where ITA would act alone. In contrast, busy New York is crowded with as many as 6 companies, with La Compagnie, the carrier offering only business class seats, also debuting soon.

It is not certain, however, that the route from Boston will remain uncovered: in fact, the American JetBlue would appear to be ready to open up connections to other European destinations, having opened a flight from JFK to London last summer.

No official explanation, normally in these cases the intern or social media manager is always to blame...

• New Routes