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ITA Airways: new in-flight menu and an IFE with over 200 contents including movies, TV series and music

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ITA Airways: new in-flight menu and an IFE with over 200 contents including movies, TV series and music

ITA Airways in a year carried 9 million passengers, entered the fleet 8 new aircraft

ITA Airways: new in-flight menu and an IFE with over 200 contents including movies, TV series and music
by theflyer
October 14, 2022
  • ITA Airways
  • SkyTeam

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Tomorrow, October 15, ITA Airways will celebrate its first birthday. It has not been an easy year just ended, but Italy's flag carrier has been trying to navigate its way out of the pandemic, dodging wars and airport chaos as best it can. Today at a press conference, the second in three days after the one at TTG, ITA wanted to summarize the route taken and talk about what's new, starting with the A220 debut which will take place next Sunday With the flight from Rome to Genoa.

In this article:

    ITA Airways is considered a "case study", a model of start-up which has managed to build its growth on the recovery of air transport. In these twelve months, it carried 9 million passengers and surpassed over 700 thousand enrolled in the Volare program. Started with 52 aircraft (7 wide body and 45 narrow body), at currently has 69 aircraft in its fleet., including the 6 new Airbus A350s, the 8 A330-200s, 31 A320ceos and 18 A319ceos. Four, on the other hand, are the new Airbus A220s: the first two, in "Born To Be Sustainable" livery., will help, in the company's plans, to lead ITA Airways to become Europe's greenest carrier with 80% of next-generation aircraft in the fleet by 2026.

    New gastronomic offer on flights from Italy signed by Michelin-starred Chef Gian Piero Vivalda

    Change the onboard menu, Taking the relay from chef Enrico Bartolini, who curated the menu this summer, will be the star chef Gian Piero Vivalda: 2 Michelin stars, owner of Antica Corona Reale, a restaurant with more than 207 years of history, long owned by the Vivalda family and winner of awards and national and international, including entry to exclusive circuits such as Les Grandes Tables du Monde and the Relais&Château Association.

    One of the dishes on the summer menu

    The chef designed for ITA Airways 4 dishes. signature taken from the menu card of his restaurant, the Antica Corona Reale in Cervere (an appetizer, a first course, a second course and dessert) that are true programmatic manifestos of his fall cookbook, the richest, most evocative and traditional par excellence. They range from "Square bell pepper," to "Ravioli stuffed with leeks and potatoes, on a cream of hard bra, with crispy crumble of smoked guanciale," to "Priest's hat, served on a celeriac puree, cooked in nebbiolo sauce with quince, wine pear and walnut," to the dessert, "Gianduja Bavarese on a crunchy shortbread base and passion fruit coulis."

    A menu Designed to give a complete gastronomic experience, based on the meticulous search for the quality of the raw material with particular attention to the organoleptic combinations, aromas and colors of the dishes. The next chefs will be unveiled progressively, to offer each of them a world-class showcase and the opportunity to study the best proposal capable of making the trip live as the first moment of discovery of Italy.

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    The celebration of the company's first birthday will also be a unique opportunity for the launch of partnership with Ferrari Trento, Lunelli Group. The agreement is part of the collaboration project with Italy's great ambassadors around the world, in which ITA Airways is committed to creating synergies with Italian brands that share the same values as the company. Thanks to their contribution, ITA Airways continues to pursue the goals of improving the customer experience Offering a service that has Italy at its heart.

    New IFE programming

    Among the many new features of ITA Airways, there is also coming a new in-flight entertainment programming, totaling 238 contents including movies, TV and music playlists.

    In detail, 80 new releases are scheduled, including such worldwide blockbuster films as 'Top Gun-Maverick,' which grossed more than $1.42 billion, and Warner Bros. Pictures' 'Elvis,' from Oscar-nominated director Baz Luhrmann, starring Austin Butler and Oscar winner Tom Hanks. Among Italian films '5 is the perfect number,' starring Toni Servillo and Valeria Golino, represents one of the most promising film debuts in recent years, and 'Il bambino nascosto' film by Roberto Andò, starring Silvio Orlando, in competition for the David di Donatello 2022.

    Other important news in October is the new boarding and disembarkation music on the entire medium- and long-haul fleet dedicated to ITA Airways' destinations, especially international ones.

    In conclusion

    Waiting to know the outcome of the negotiation On divestment to the Certares Fund, and on the eve of a very cloudy winter with recession risk just around the corner, ITA is also launching new routes to Japan, India and the Maldives. It is preparing to welcome new planes each month and bring the blue of its fuselage to many more airports around the world.

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