The Loft, Brussels Airlines wins best lounge title in Europe again

If, for you, the air travel experience is not only about the actual flight, but also about everything around it, then you will know very well that the best place to look forward to your departure is "The Loft", or the prestigious lounge at Brussels-National Airport in Belgium.

In fact, the project implemented in 2018 by Brussels Airlines together with the automotive brand Lexus won the title of Europe's Leading Airport Lounge 2021 at the World Travel Awards, held in recent weeks.

A prestigious award, but one to which the Belgian lounge is now accustomed. It is in fact the third consecutive victory. Since it opened, "The Loft" has completely disrupted the concept of airport lounges in Europe. In fact, it has won the award every year since its opening date.

"The Loft," Europe's Leading Airport Lounge 2021: between quality and safety.

Victory at the World Travel Awards 2021, However, it represents more than just a simple confirmation of the quality standards of "The Loft". Over the past year and a half, Brussels Airlines and Lexus have faced another challenge. Making their renowned lounge also compliant with health safety criteria due to the pandemic period. A challenge they met because they did not disrupt its style.

"It is remarkable how our hospitality staff manages to provide our guests with a relaxing experience in the Loft, despite the difficult circumstances we are experiencing," explained Wencke Lemmes-Pireaux, head of Customer Experience, Product & Marketing at Lexus.

Last June, "The Loft" reopened to travelers after an eight-month closure due to the pandemic. A period during which Lexus staff was able to update their lounge experience. It implemented discreet Covid signage and additional innovations marked by the Respect for the safety of its customers and anti-counterfeiting regulations. Aspects that also affected the traditional buffet.

Why "The Loft" is the No. 1 lounge in Europe

The confirmation of the success of "The Loft" is not surprising. The fact that for the third time the Belgian lounge was rewarded by the joint vote Both from travel professionals and from clients themselves, only proves once again that the path taken by Brussels Airlines and Lexus is the correct one.

The multiple winner of Europe's Leading Airline Lounge is a space that combines the Omotenashi tradition - Japanese hospitality culture, centered on principles of hospitality, courtesy and dedication, and the ability to anticipate and intuit needs and sensibilities-with the style of "Belgitude," i.e., typical Belgian culture in Brussels, which we find in the offering of fine local beers as well as Neuhaus chocolates.

"The Loft" is the offspring of previous international luxury lounge experiences made by Lexus in Tokyo, Dubai and New York. In over 2,000 square meters, offers space for 500 people in several demarcated areas that gravitate around a central bar, but also include a dedicated relaxation area for those who need to work while traveling.