ITA Airways, Volare program close to 230 thousand members. Nearly 50 thousand applications for status match
ITA AIrways' loyalty program has nearly 230 thousand members at the end of 2021. Just under 50 thousand were status match requests
ITA Airways
SkyTeam
At a hearing before the House Transportation Committee, airline president Alfredo Altavilla and CEO Fabio Lazzerini released the numbers for the first two and a half months of the new Italian flag carrier's life.
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The numbers of Flying
The Volare loyalty program, launched last October 15, currently has at least 226,000 members. The numbers of the Millemiglia program, 5 million, are far away, but thanks to the ITA Airways status match campaign has secured a flying start. Of course, at the moment the program is still on hiatus, but the hope is that the end of February date will be met and finally members can 100% take advantage of the benefits with both ITA and all SkyTeam airlines.
According to data released yesterday, there were nearly 49 thousand requests for status match, of which the 66% came from former Millemiglia customers. The data on provenance is interesting: as can be seen from the table, British Airways' Executive Club program was the one most affected by the promotion. All over the world people have been talking about ITA's campaign. and the data shown yesterday speak of a 3% of requests coming in from loyal customers of Singapore Airlines, Qatar, United, and Turkish. Finally, singular that there were more requests from Air France, which is a member of the same alliance as ITA, rather than by Lufthansa frequent flyers.
The largest band of the new entrants to Volare is in the smart level, the basic one, while as far as elite members are concerned, it is the premium level that currently has the most members.
Passengers of 2021
Management confirmed the numbers that had already been reported: 86 million in revenue; 1.26 million passengers carried and over 400 million euros in cash. In the business plan, revenues were expected to double, but the pandemic and omicron forced the company to reduce flights to contain losses.
Reservations for 2022
CEO Lazzerini spoke about the sales trend: "Since the beginning of November, we have had significant growth in bookings with Sales percentages better than 2020 and nearly at 2019 levels on some routes" he said. The new intercontinental routes, the most profitable ones, Will kick off starting in March. and restrictions will play a major role on the coffers of all airlines, including ITA Airways.
Alliances and new partners
Of course, management could not avoid dealing with the topic of alliances. Altavilla made it clear that ITA Airways has no intention of being anyone's spare tire. The CEO sent a very specific message, rebelling before the deputies that his company's Will not accept a second-class role and that the alliance will also be marked by a major entry into the membership. No names on the suitors, only the confirmation that discussions go on with many interlocutors.
